Skip to content
Case study

VIVA turned creator videos into its best ads

VIVA sells NMN in the UK. Creators film honest videos about it, and VIVA runs the best as partnership ads from its own Meta account.

Sales from creator ads
£2,157,140
Purchase value Meta reports
Back for every £1 spent
£1.66
On £1,298,689 of ad spend
Orders
57,966
From 680 ads
Creators
8
Each paid on the sales they brought

Meta’s own figures from VIVA’s ad account, 15 Jan to 6 Nov 2026, synced 6 Nov 2026. Purchase value is as Meta reports it, VAT included in the price paid.

The creators who sold most

CreatorSalesBack per £1
Harry£1,160,552£1.75
Ben£465,886£1.59
Brad£423,446£1.56
Sarah£55,576£1.79
Tara£17,583£1.88

How it runs

Brief

VIVA sets the rate on each sale and the claims creators may make. Scripts are checked first.

Run

Approved videos run as partnership ads from VIVA’s own account, on its own card with Meta.

Pay

Creators are paid on each sale as paid, every Friday. VAT goes on Affilo’s fee only.

Want the same for your brand?

Thirty minutes with our team, on your products and your rates.

Book a call