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Help · For brands

UK ad rules, pounds and VAT

The CAP code, health claims and VAT, built in.

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  1. 1

    Every rulebook starts with the UK ad rules: the CAP code, the GB health claims register, and #ad or the paid-partnership label on every post.

  2. 2

    Scripts are checked against them and your own rules before anyone films. Each line that touches a rule is marked with the CAP section or the register it comes from. A person at your brand decides.

  3. 3

    Rates, receipts, invoices and creator pay are all in pounds, and every creator is paid on Friday to their bank.

  4. 4

    Commission is on the sale as the customer paid it, with no VAT taken off. UK brands pay VAT at 20% on our fees only, never on commission.

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